15 August 2019
Bhubaneswar: Raksha Bandhan, or Rakhi Poornima is a festival celebrating the most beautiful relationship and an inseparable bond of love and trust. It symbolises the love and well wishes of a sister for her brother and the life-long vow of a brother to protect his sister from all evils.
The ritual of Rakhi tying has become so important that come what may, brothers and sisters try to visit each other's place, even cousins and distant family members on this particular day in order to bring back the oneness of the family. To many, the festival transcends biological family, brings together men and women across religions, diverse ethnic groups and ritually emphasizes harmony and love.
To make the occasion (August 15) even more memorable this year, OMMCOM NEWS had invited all to send selfies with their loved ones and get featured in a special video. The video symbolises that every relationship needs to be cherished in a unique way.