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Rath Yatra 2019: Highest Bidding Channel To Be Given Live Telecast Rights Of Festival


09 June 2019

OMMCOM NEWS


Bhubaneswar: In an unexpected move, the Shree Jagannath Temple Administration has decided to auction the rights of live telecast of Rath Yatra 2019 to the highest bidding channel. Earlier, several news channels used to telecast the world famous car festival, but this time the SJTA has issued a letter inviting reputed TV channels to bid for the live broadcast rights of the event.

“Expression of interest is invited for Live telecast rights of Ratha Yatra-2019 (which includes Snana Yatra, Ratha Yatra, Bahuda Yatra, Suna Besha, Adharapana and Neeladri Bije). Application with bid amount should reach the SJTA Administrator on or before 10.06.2019 by 4:30 PM and shall be opened on same day in presence of the applicant or their representative,” the letter states.

The selected bidder shall deposit the full amount immediately on receiving the intimation from Temple Administration, it adds.

The terms and conditions include:

1. Reputed TV channels having at least five years experience, of producing/broadcasting/ telecasting news/features etc can apply.

2. The approved bidder shall take the separate permissions for placement of Cameras, DSNG Van or any other appliances from District Administration/Police Administration and place machineries at their own cost.

3. While taking photographs/shooting, care should be taken, so that any photo or videos do not confuse or mislead the viewers.

4. Care should be taken not to make any hindrances while shooting photographs of Shree Jews.

5. Authorised Channel should neither exhibit the live video display of Car Festival proceeding in public places of Puri Town nor exhibit any advertisement repugnant to the religious sentiment of the people.

6. Authorised Channel shall scroll the message given by SJTA during Live Telecast.

7. Live Telecast rights holder is bound to share the feed with national broadcaster DOORDARSHAN free of charges

8. The Telecast rights holder shall strictly follow the laws/rules/regulations of Government of India as well as Government of Odisha for live telecast.

9. In case of a dispute, the decision of the SJTA’s Chief Administrator shall be final and binding.

Meanwhile, the move has faced criticism as many called it ‘unfair’ and would eventually restrict the propagation of Jagannath culture.