23 September 2019
Bhubaneswar: An agreement to feature Odisha’s Art, Culture and Heritage on the exteriors of Bhubaneswar-New Delhi-Bhubaneswar Rajdhani Express was signed between East Coast Railway (ECoR) and National Aluminium Company (NALCO) on Monday at NALCO Bhawan in Bhubaneswar.
The agreement was signed between ECoR's Khurda Road Senior Divisional Commercial Manager PK Samal and NALCO's DGM Lalatendu Das in presence of NALCO CMD Tapan Kumar Chand and senior officials of both NALCO and East Coast Railway. The target for commissioning this project is one month from today.
The ECoR has three sets of train rakes of Rajdhani Express. Each rake for Rajdhani Express will consist of about 15 coaches. NALCO will sponsor high-quality designs on vinyl wrapping sheets to drape the Rajdhani Trains. The Navratna group will pay Rupees one crore for each rake, totalling three crores as advertisement revenue to ECoR.
The designs will promote three themes – Dance forms, Archaeological monuments and flora & fauna of the State. The designs have been made such that each coach will have a distinct display. The designs will adorn the exteriors of the train.
These designs will be placed between the glass windows of the coach on exterior side. There will be two more strips, one at the top and the other at the bottom, reflecting various designs in Traditional Pattachitra form. NALCO’s designs and logos will also feature on the coaches. Reputed designers and agencies have been engaged for the exercise.
“This will go a long way in promoting tourism potential of Odisha and promote traditional Odishan Art,” said Ajoy Behera, Principal Chief Commercial Manager of East Coast Railway.
Many eminent citizens of Odisha have welcomed this project and wished it great success. ECoR's CCM (Passenger-Marketing) ML Ashish Rao, Deputy CCM (Passenger Services) JL Jena and Senior CDO, Bhubaneswar, S Acharya and NALCO's Director (Production) V. Balasubramanyam, Director (HR) Basant Kumar Thakur, Director (P & T) Sanjib Kumar Roy, Director (Commercial) Pradip Kumar Mishra and Chief Vigilance Officer Somanath Hansdah were also present during the signing of the agreement.