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Odisha Police's 'PAREE' Initiative Bags SM4E Award For Development Activism

08 August 2019


Bhubaneswar: Odisha Police's flagship initiative “Paree Payee Kata Tiye” (A Word For The Little Angel) aimed against prevention of child sexual abuse has bagged the SM4E (Social Media for Empowerment) award for Communication, Advocacy & Development Activism.

The award was given out on August 2 in a hotel in New Delhi. Menstrupedia and Feminisim in India also bagged awards in the same category. While Special Mention was given to Bhutan Toilet Org, Adivasi Lives Matter received the Chairman's Distinction.

Odisha Police in collaboration with UNICEF initiated a unique, one-of-a kind collective action 'PAREE' against child sexual abuse comprising of short-term and long-term strategies focused on prevention and response.

The SM4E website states,"A short-term campaign in this direction was designed to connect the dots of various stakeholders and help them collectively come on board to prevent child sexual abuse. The campaign, called “PAREE PAYEE KATHA TIYE” (A Word for the Little Angel) was implemented over 15 days from May 28 – June 12 2018, in the first phase across the state of Odisha, and reached out to the millions who lack awareness and support."

The campaign was designed as an effort to institutionalise “People-Friendly Policing” by removing fears and inhibition towards police, while creating an enabling environment for active reporting of cases of child sexual abuse. 

“Socialmedia4empowerment” is an initiative portal where social media evangelists can gather under one umbrella to connect and communicate with the world with a trust that “may be it takes time, but changes do happen”.