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Odisha: Mission Shakti Collaborates With Flipkart To Promote SHG Products


16 December 2019

Debashish Maharana


Bhubaneswar: The 12-day ‘Mission Shakti Mela’ which was held at Exhibition Grounds here ended on Monday. The Mela was organised by Directorate of Mission Shakti under the Department of Women & Child development to promote the products prepared by Mission Shakti Self Help Groups (SHGs) across the state.

Women & Child Development & Mission Shakti Minister, Tukuni Sahu was the Chief Guest on the closing day. On this occasion, collaboration of Directorate of Mission Shakti with Flipkart, a leading e-commerce platform was announced to promote online sale of women SHG products.

This apart, an exclusive Mission Shakti e-commerce portal is being developed in collaboration with the Tata Trusts dedicated to market women SHG products online. Mission Shakti is also partnering with ORMAS to strengthen 300 women Producer Groups across the state thereby ensuring socioeconomic empowerment of women SHGs.

The Mela had 202 stalls for display and sale of various handloom, handicraft, non-timber forest produce (NTFP), food items, spices and non-farm products. Besides, 12 stalls in the Food Court, were also managed by women SHGs & women entrepreneurs. During this exhibition-cum-sale, women SHG products worth Rs 6.05 crore have been sold.

During his visit to the Mela, Chief Minister Naveen Patnaik appreciated the entrepreneurship initiatives of the women SHGs and congratulated them on their noteworthy collective action towards socioeconomic empowerment of women in Odisha. He bought a hand-crafted sabai bag and a wooden jewellery box made by women SHGs.

Best performing women SHGs were felicitated in the presence of Lopamudra Baxipatra, Advisor, Mission Shakti, Sujata R Karthikeyan, Commissioner-cum-Director, Directorate of Mission Shakti and Smruti Ranjan Pradhan, Chief Executive Officer, ORMAS on the occasion.