02 February 2019
Bhubaneswar: The Odisha Assembly Of Small & Medium Enterprises (OASME) signed an MoU with Khazar Electric Company (KEC) from Iran, at the MSME International Trade Fair-2019 in Bhubaneswar on Saturday, for mutual cooperation for transfer of technology and production of equipments for agriculture, food processing, agriculture and waste management.
The MoU was signed in presence of Additional Chief Secretary of MSME department, LN Gupta, during a session on “Promoting Women Entrepreneurship”, where more than 300 women entrepreneurs, exporters and start-ups had participated.
Delivering a special address on this occasion, Gupta informed that there are 40,892 MSMEs led by women entrepreneurs in the state providing employment to 1.58 lakh persons.
He added that 6032 micro enterprises led by women entrepreneurs have been assisted with margin money of Rs.142 crore under PMEGP since 2008-09. Also, 38 MSMEs led by women have been extended capital investment subsidy of Rs.4.5 crore under Odisha MSME and Odisha Food Processing Policy by the state government.
Gupta encouraged women entrepreneurs to come forward and take help of the entire ecosystem to further growth of their business. He also announced a system of resolution of credit related grievances at the level of General Managers of RICs/DICs on every Monday.
Commissioner cum Secretary of Handloom, Textiles & Handicraft Department Subha Sarma, highlighted the potential for women enterprise in Textile & Handicraft Sectors. She stated that the gap in supply of Institutional uniforms/apparel and training opportunities in Incubation Centre starting from sewing to marketing may be leveraged by prospective women entrepreneurs.
Sarma emphasized on fusion of innovative ideas in traditional Handicrafts and invited the Women Designers to come forward for partnership with Boyanika. She also highlighted opportunity for aggregators to act as marketer for Handicraft products and adoption of value based packaging practices for Handicrafts.
Commissioner-cum-Director of Mission Shakti, Odisha, Sujata Kartikeyan shared success stories of Women SHGs. She informed that Mission Shakti is associated with 70 lakh women in 6 lakh SHG Groups. The cumulative savings of Odisha SHGs is Rs. 5000 Crore. She cited the unique integration of SHGs under Mission Shakti with Government programmes, namely, Mid-day Meal, Take Home Ration, Electrical Meter Reading, and driving training to women.
Kartikeyan pointed out the challenges for women entrepreneurs in terms of Standardisation of Product, branding, delivery of bulk order, arrangement of aggregators, & marketing Tie up and invited women MSMEs to be aggregators & mentors of SHGs.
Deputy Director of ORMAS, Sujay Kar, informed that 812 Producer Groups are operating with ORMAS. He added that right marketing tie-up, value addition, packaging, backward and forward linkages are essential factors for Marketing & sustenance of a women enterprise. He suggested availing the benefit of District Level Training Programme for Primary & secondary collectors conducted in sectors like Agri- Horticulture, Handloom & Handicraft Sector.
Founder of Reemly’s Design Studio, Reemly Mohanty, while sharing experience of bringing up her own enterprise, made a vivid elaboration on Brand Building & Marketing, understanding the customer & their perception, putting thrust on customer services like delivery timely, product protection from competitors & Marketing relations.
Further, MD of The Luminous Info Ways Pvt. Ltd, Jayshree Mohanty, suggested women entrepreneurs to brand their product and graduate from Startup to MSME and beyond with self involvement.
Addressing the gathering, Chairperson of OASME Women Wing, JM Mohanty, highlighted the problems faced by women entrepreneurs due to lack of collateral, lack of knowledge in marketing, finance, quality & standard and requested for Government support.