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National Level Rural Fair ‘Sisir Saras 2020’ To Start On Jan 4


27 December 2019

Snigdha Chandan Das


Bhubaneswar: Sisir Saras-2020, the national level rural fair which has been a ritual and part of Odisha’s cultural calendar in the first two weeks of January every year will be organized at the Exhibition Ground from January 4 to January 14 next year.

"Like every year Sisir Saras fair will start from January 4 and conclude on January 14. Participants from outside States will be also taking part in the 11-day-long fair,” informed Pratap Jena, Minister for Panchayati Raj & Drinking Water here today.

This pan India mela organized by Odisha Rural Development and Marketing Society (ORMAS) aims to create market linkage for rural producers.

“The mela aims to create market linkage of rural producers among urban consumers. It will be jointly organized by the State and Central governments. Handicrafts, cottage industries products and food products will be available in the fair. That apart products made in rural areas of all districts of Odisha will be made available at the fair. Odisha's handloom products, different products of cottage industries, tribal products, and forest products will be also available here. Most importantly, women self help groups (SHGs) will get an opportunity to sell products manufactured by them in this fair,” said Jena.

Around 25 states from India are going to participate in this national level mega event.

“Efforts will be made for market linkage of these products for exports and nation-wide sales. We have arranged for a detailed discussion between producer group and buyers," the Minister stated.

Beyond the marketing scenario, the event will also have cultural events every evening. The cultural events will have soulful Odissi dance, Odia and Hindi melody nights, folk dance and light comedy shows, etc.

As many as 300 numbers of stalls will be opened at the mela ground.

Pratap Jena, Minister, Panchayati Raj & Drinking Water, Odisha