Make in Odisha Conclave Lays Roadmap For Future Of Media & Entertainment Industry

**Bhubaneswar:** Make in Odisha Conclave 2018 has paved the way for the rnedia and entertainment industry with its inclusive and supportive policy environment.

With the help of FICCI, the Odisha Government has readied the draft film policy. A consultative workshop with stakeholders will be organized in December for seeking feedback before finalizing the policy. It will be a significant development in taking Odia film industry to the next level.

Monica Nayyar Patnaik, Senior Committee Member, FICCI in her opening remarks said that the existence of the media and broadcasting industry is constantly challenged by banes like taxation caps, the lack of a logical regulatory structure and ever so diverse statures of consumer choice. She further stressed on the importance of the government’s role in shaping the aspirations of the media industry.

Ananta Das, Minister for Industries and Higher Education, said, “I am thankful to all the personalities from cinema industry. A ministerial committee has been constituted by State Government to develop cinema industry. All the stakeholders will be consulted and their suggestions are welcome.”

Sanieev Chopra, Principal Secretary, Industries said, “The film industry in Odisha falls under the jurisdiction of Industries Department. It is very important to develop infrastructure, marketing and a dedicated policy for cinema industry in Odisha. The first Odia movie was made in 1936 which was just five years after the first Hindi feature film. The talent for media and entertainment industry is available but the required infrastructure needs to be developed.

“It has been decided by the State Government recently that multiplex operators will be able to acquire land at concessional rates on par with other industries. The tourism sector will also get a fillip by showcasing Odisha’s beautiful locations to the tourists through the medium of cinema,” Chopra said.

The first panel discussion was Vision 2020 — laying a transformative roadmap for broadcasting in Odisha. In its three decades of existence, the promising broadcast narrative in India continues to be challenged on issues such as transparency, taxation, consumer choice and lack of a coherent regulatory and policy framework.

A presentation on the opportunities for media and entertainment industry in India and Odisha was delivered by Partho Dasgupta, CEO, Broadcast Audience Research Council (BARC). The panelists included Partho Dasgupta, Monica Nayyar Patnaik, Manish Gupta, VP, Regulatory Affairs, Tata Sky and Hirnansu Katua, MD,Kalinga TV.

The second panel discussion was on the business of filmmaking and how the regulatory hurdles can be removed and a robust ecosystem for creative industries can be created in Odisha.