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‘Sanskaari India’ Not Ready For Condom Ads In Prime Time


12 December 2017

Sangita Agarwal


Bhubaneswar: The Ministry of Information & Broadcasting (I&B) have decided that condom advertisements having “explicit sexual content” should not be shown during ‘prime time’ on Indian television and should be restricted to air between 10 pm and 6 am.

When the cases of sexual assaults on children are on rise in the country, with activists crying aloud for sex education in the school, our government has decided that children are not fit to soak in the suggestive sexual content in an ad which is related to sex.

They are ready to accept the unmanageable increasing population of the country rather than talk the taboo word sex and condom during the prime time as it would affect the ‘sanskaar’ (social ethics) of the children of India (as if no child is awake after 10 or watches TV) The gyrated dance movements suggestive of explicit sex in Bollywood numbers, the rape sequences, the honeymoon scenes are all okay for the kids in India except condoms, which is used for protective sex and preventing sexually transmitted diseases.

But to hell with over population, AIDS, and unplanned pregnancies. Condoms are shameful, and against Indian values as it is a sign of illicit relationships.

It is still a taboo to speak about sex in the schools and colleges in India.

Grow up India! An ad of condom should not have sexual content, but a deodorant ad can have explicit suggestive gestures of sex.

When Sunny Leone’s hoarding in Gujarat during Navratri sparked controversy, no one talked about the deodorant ad which was shown as a tool to attract the opposite sex, that too, having the Durga Puja background.

Protestors cried loud by saying that it insulted their religious sentiment but as it was an ad of tabooed condom, not the over used deodorants.

Now the ‘sanskaari' government has ironically decided that condoms cannot be seen during prime time.The decision was taken after the Advertising Standards Council of India (ASCI) sought the ministry’s suggestions, reportedly after receiving a number of complaints from 'hypocrite' viewers who think that children will be 'saved' from these content it is aired at night.

Maybe, they have no idea as to the tentacles of internet and Google, and their easy access to kids, as small as 3-yr-olds. .